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Digital Marketing Training
Curriculum
5 Sections
28 Lessons
15 Weeks
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Module 1: Search Engine Optimization (SEO)
8
1.1
Marketing & Digital Ads Overview
1.2
Digital Marketing Quiz
10 Minutes
5 Questions
1.3
Advantages of Digital Marketing
2 Hours
1.4
Customer Centric Approach
1.5
SEO Fundamentals
1.6
On-page and Off-page SEO Explained
1.7
Keyword Research
1.8
web development
3 Minutes
Module 2: Understanding Business Problems
5
2.0
Marketing
2.1
Retail
2.2
Marketing Analysis
2.3
Marketing ROI and Performance Metrics
2.4
Strategic Brand Management
Module 3: Marketing Principles
4
3.0
Understanding Consumer Behavior
3.1
Influences on Consumer Behavior
3.2
Product Mix Decision
3.3
Branding Decisions
Module 4: Marketing Mix Decisions
7
4.0
Understanding Pricing Strategies
4.1
Channel Design Decisions
4.2
Channel Management Decisions
4.3
Developing Advertising Campaigns
4.4
Developing Sales Promotions
4.5
Sponsorship Campaigns
4.6
Managing Public Relations
Module 5: Branding Marketing and PR Communications
5
5.0
Brand Positioning
5.1
Engagement Strategy
5.2
PR Activities
5.3
Content Marketing
5.4
Influencer Marketing
Digital Marketing Quiz
Test your digital marketing knowledge with our engaging quiz!
Challenge yourself with questions on SEO, social media, content marketing, and more to see how you rank.
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